Featured Client

Black Diamond Ranch - Lecanto, Florida
March 2003 to May 2004
Standard Marketing & Consulting Services

Highlights

• Created entire new Marketing Program, including Direct Mail, Brochures and Sales Collateral, Advertising, Image Building and Awareness, Advertising Schedule & Creative, guided the development of a new state-of-the-art website
• Organized and hosted numerous golf writers and golf course raters from top golf magazines, including a highly successfully, high profile VIP media event
• Created a dramatic three-page, pull-out ad that generated numerous phone calls to LINKS Magazine from ad agencies and VIPS in the world of golf
• Generated an estimated (annualized amount based on Jan.1 to May 31, 2004) 7,000 to 8,000 (400% more than the prior year) highly qualified sales leads which increased sales volume significantly.
• Developed a new concept for a model home that was contracted for within 5 days of opening and purchased for $1.1 million
• Organized and directed a new "lifestyle" photo shoot using Black Diamond members
• Produced (in-house) a dynamic direct mail brochure with a BRC card that produced a high number of leads.
• Instituted a tracking system for all printed materials and phone calls that enabled us to accurately locate our market and use a "laser" approach with our Direct Mail campaign, thus saving a lot of money
• Gained the confidence and respect of the COO in a short amount of time, allowing him to focus on other development issues. He also consulted with me on various development concepts and plans

Past Client List

• Spring Island, Beaufort, South Carolina Old Tabby Links, Beaufort, South Carolina - Arnold Palmer/Ed Seay, Architects HONORS: Top 100 Modern Courses in U.S. - Golf Week/Golf & Travel
• Belfair, Hilton Head Island, South Carolina—Tom Fazio, Architect (36 holes) HONORS: Top 10 New Private Courses in the U.S.—Golf Digest, Top 100 Modern Courses in U.S.—Golfweek / Golf & Travel
• Berkeley Hall, Hilton Head Island, South Carolina—Tom Fazio, Architect (36 holes) Key Member of Development Team from conception of project (1999–2003) HONORS: Top 5 Courses Opening in 2001---LINKS Magazine $81 Million in Real Estate and Equity Memberships sold on October 20, 2000 in a property drawing
• Black Diamond Ranch, Lecanto, Florida—Tom Fazio, Architect Developed New Marketing and Public Relations Program. HONORS: Quarry Course, Top 100 Courses in the U.S.—Golf Digest No. 1 Course in Florida. No. 7, America’s 100 Best Residential Courses.
• Chechessee Creek Club, Okatie, South Carolina—Ben Crenshaw/Bill Coore Architects HONORS: Top 100 Modern Courses in the U.S.—Golfweek
• Colleton River Plantation, Hilton Head Island, South Carolina (1987–2003) 2 courses—Architects Jack Nicklaus & Pete Dye HONORS: Dye & Nicklaus Courses—both in Golf Magazine’s Top 100 Courses in the U.S.
• Cuscowilla, Lake Oconee, Georgia—Ben Crenshaw & Bill Coore, Architects HONORS: Top 10 New Courses—Golf Digest, Top 100 Modern Courses in U.S.—Golfweek/Golf & Travel
• Haig Point, Daufuskie Island, South Carolina—Rees Jones, Architect HONORS: Top 100 Courses in the U.S. and the World—Golf Magazine
• High Pointe, Traverse City, Michigan—Tom Doak, Architect HONORS: Top 100 Courses in the U.S.—Golf Magazine
• LINKS Magazine—Founder, 1987, Former Publisher & Editor-in-Chief. Presently—Editorial Writer and Advisor
• Long Cove Club, Hilton Head Island, South Carolina—Pete Dye, Architect HONORS: Top 100 —Golf Digest, Golf Magazine,GolfWeek. No 7—America’s 100 Best Residential Courses. Produced 2003 USGA Women’s Mid-Amateur Program
• The Melrose Company: The Golf Club at Indigo Run, Hilton Head Island, South Carolina—Jack Nicklaus/Jack Nicklaus II, Architects HONORS: Top 10, New Private Courses—Golf Digest Bloody Point Golf Club, Daufuskie Island, South Carolina—Tom Weiskopf/Jay Morrish, Architects HONORS: Top 100 Classic Courses—GolfWeek, Top 40 Golf Community Courses—GolfWeek
• Mountain Lake, Lake Wales, Florida—Seth Raynor/Brian Silva, Architects HONORS: Top 100 Classic Courses—GolfWeek, Top 40 Golf Community Courses—GolfWeek
• Olfdield, Oakatee, South Carolina, Greg Norman Design
• Palmetto Bluff, Bluffton, South Carolina—Crescent Resources, Jack Nicklaus, Architect
• Raspberry Falls Golf & Hunt Club, Leesburg, Virginia—Gary Player, Architect HONORS: Top 10 New Courses in the Mid-Atlantic Region—Washington Golf Monthly
• Reynolds Plantation, Lake Oconee, Georgia: Great Waters—Jack Nicklaus, Architect Oconee Course—Rees Jones, Architect HONORS: 50 Greatest Golf Destinations—Golf Digest, No. 1 Women Friendly Golf Course in U.S.—Golf Digest, Top 100 Courses You Can Play in U.S., Golf Magazine, Top 100 Modern Courses in U.S.—Golf & Travel/Golfweek, Top 40 Golf Community Courses in U.S.—Golf & Travel/Golfweek, Top 50 Customer Service in U.S.—Golf Digest
• Ritz-Carlton Lodge/Oconee Golf Course—Rees Jones, Architect Golf Course Design & Development Consulting and Public Relations
• Sandestin Resort, Destin, Florida HONORS: Top 10 Best New Resort Courses—Golf Digest
• Chart Hills Golf Club, London, England—Steve Smyers, Architect HONORS: Best Inland Course in the British Isles
• Wolf Run Golf Club, Indianapolis, IN—Steve Smyers, Architect HONORS: Top 100 Modern Courses in U.S.—Golfweek/Golf & Travel
• Southern Dunes, Orlando, FL—Steve Smyers, Architect HONORS: Top 100 Modern Courses in U.S.—Golfweek/Golf & Travel
• Old Memorial Golf Club, Tampa, FL—Steve Smyers, Architect Prestigious new, private, national golf club owned by Outback Steakhouse founders HONORS: Top 100 Modern Courses in U.S.—Golfweek/Golf & Travel

 

The more I studied the Old Course at St. Andrews, the more I loved it, and the more I loved it, the more I studied it.

Robert Tyre [Bobby] Jones, Jr.