Marketing Service Summary

• Development and implementation of Market Positioning, Strategy and Planning
• Image Building
• Development of advertising campaign, creative and schedule
• Logo/corporate identity
• Brochures and Sales Collateral—design and production
• Direct Mail and E-Mail
• Website Design and Development Click Here to See Sample
• Creative Writing, Scripts and Letter Writing
• Golf Photography
• Interface with Sales Team
• DVD Production

Marketing Services — In Depth

• Market Positioning, Strategy & Planning
• Development of Advertising Campaign: Including theme, schedule and artwork/creative
• Image Building: Including optimizing associations with high profile representatives
• Promotion & Events: Including VIP golf media
• Public Relations & Publicity
  • Seek editorial coverage, honors and golf course rankings
  • Produce high quality media kits
  • Issue Press Releases when appropriate—we have a targeted mailing list of 200 golf writers
  • Develop awareness and relationships within the world of golf—including media, course raters, and influential contacts
  
• Consult on Continual Improvement of “The Golf Experience”
  • Commitment to “Top 100” golf
  • Landscaping and Maintenance program
  • Customer Service and Convenience
• Photo Shoots of Golf Courses, and new DVD/Video Production
• Printed Materials, Brochures and Sales Collateral: Including planning, photos, writing, design and production. All work is done in-house.
• Assist in writing/editing of copy for various purposes as desired
• E-mail blasts
• Direct Mail Campaigns: Including post cards, letters, creative pieces, newsletters, etc.
• Laser Marketing: Tracking qualified leads to increase visits and sales in a cost effective manner
• Assist in acquiring special, protected mailing lists
• Work closely with the Sales Manager and team to provide effective sales tools
• Recommend Model Home Designs and Themes

Note: As the Founder of LINKS Magazine, I developed many influential contacts in all areas of golf, particularly with the media, raters and VIPs.

 

The nuances of the course, the details on which are worked on so diligently, should reveal themselves over time, encouraging different types of players to attempt a variety of shots and strategies to reward their individual games.

Ben Crenshaw